Schema Markup for Colleges and Universities

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What is Schema?

Schema markup is a form of micro data which allows Google to create rich snippets for its index.

Why Do I Need Schema?

Schema.org markups help index and rank your website better in Google’s results pages (SERPs).

College and University Examples

Here are examples of schema markup s in the college and university space. Review these for an introduction and let us know if you have questions about your site and industry.

Shortlist of markups to use:

• College or University
• Educational Occupational Program
• Course
• Person

College/University Schema.org Markup Examples:

CollegeOrUniversity Schema (https://schema.org/CollegeOrUniversity)

Here’s how Google’s rich snippets look in the search results:

College/University Accordion Snippet in Google:

College/University Rich Snippet in Google:

University Rich Snippet in Google

Educational Occupational Program Schema Example (https://schema.org/EducationalOccupationalProgram)

Course Schema Example (https://schema.org/Course)

Example Google Search Results: Courses snippet

Person Schema Example (https://schema.org/Person)

Example 1: Professor

Example 2: Alumni

Example Google Search Results: Notable Alumni snippet

Let’s work on this together: book a free work session

All companies we speak with have unique problems, and we’ve yet to find anyone who isn’t primarily plagued by too few resources. Take us up on a free training/work session where we can discuss your unique problems and offer solutions from top B2B marketers. Book one here:

Kate Proykova 2022-07-29T14:48:40+00:00 February 20th, 2021 | Comments Off on Schema Markup for Colleges and Universities